Before getting into any of the details or specific words, it’s critical to have an overall sense of what your audience wants to hear. A communication plan provides a guide for how to connect with your audience. We consider both the types of messages and the channels or media that will be used to get the word out.
Not all pieces of content are equal in importance. Knowing which parts of your communication strategy require the most attention ensures that you aren’t wasting effort in areas that don’t need it. We help to plan the hierarchy of your messaging, putting increased attention in the places with the most exposure and understanding which sections need less.
Taglines & Key Messages
Pithy, witty, exciting, adventurous, these might be words that you’d like used in describing your content. Getting your key messages and taglines to resonate takes a lot of work. Our team is full of people that are creative and can not only contribute, but help to pull the best out of you. Together we’ll refine your top-level content to resonate with your visitors.
Developing for all of your communications channels is a huge challenge. Our copywriters will guide you through a process to collect the information they need in order to put together the right message. Whether it’s copy for the web, a brochure, or writing a video script, we can help get the details right and save you the headache.