Starting with what you’re doing now gives us a place to grow from. What’s working? What’s okay, but could be better? Is anything missing? A UX audit involves reviewing your platforms, audience information, analytics, and more to create a picture of how things are now. From this we can begin to draw a path towards an improved experience.
One of the most often overlooked pieces of user experience is content. It’s important to understand how visitors will move through your content in stages. Are they at the stage where you need to capture them with WOW content, or are they ready to get into the details to guide their final decision making. Planning for content according to user intent will help.
Navigating a website can be a bit like entering a large museum. If you don’t know what you’re looking for, confusion can come and quickly overwhelm. Userflows consider specific situations and then design way-finding tools that act as signposts to guide users through your site, application, or platform.
Users come to you at various stages of their decision making process and its important to understand their level of engagement. Those who are in the early stages are less invested and we need to prioritize capturing them quickly, they’re high priority. Others who are further down the funnel are willing to work a little harder to find what they’re looking for.